The city of Troms\u00f8 is located north of the Arctic Circle at 69 \u02daN, as far north as the northernmost points of Alaska and Russia. However, the Gulf Stream\u2019s journey along the Norwegian coast creates a climate that is more favourable than areas at similar latitudes.<\/p>\n
Troms\u00f8<\/em>, or Romsa<\/em> in Sami, was founded on the basis of a history of hunting and trapping that created value as far back as the 18th century. Following its founding in 1794, Troms\u00f8\u2019s growth continued based on fishing, sealing and trading. The standard of living increased to such a level that the city was often referred to as the Paris of the North. Troms\u00f8 later became famous for many expeditions that set sail from here, and the town was put on the world map when Nobile and Amundsen left on their expeditions in 1926 and 1928. Amundsen\u2019s attempt to rescue Nobile put Troms\u00f8 in the international limelight.<\/p>\n During World War II, Troms\u00f8 suffered moderate damage from the German warfare, which resulted in low priority during the subsequent reconstruction. Important infrastructure was built in the 1960s, contributing to further positive development. The airport opened, downtown Troms\u00f8 was connected to the mainland by a bridge, the famous Arctic Cathedral was built and the Cable Car opened.[\/vc_column_text][mk_padding_divider size=”80″][\/vc_column][vc_column width=”1\/2″][mk_padding_divider size=”80″][vc_column_text css=”.vc_custom_1684135591887{margin-bottom: 0px !important;}”]The airport opened, downtown Troms\u00f8 was connected to the mainland by a bridge, the famous Arctic Cathedral was built and the Cable Car opened.<\/p>\n The event that really sped up the development of the city occurred in 1972, with the inauguration of the University of Troms\u00f8. It is now called UIT<\/em> \u2013 The Arctic University of Norway<\/em>. This was followed by the regional hospital, which is now known as the University Hospital of Northern Norway<\/em>. The Norwegian Polar Institute was relocated to Troms\u00f8 in 1998 and is now part of the Fram Centre<\/em>. H\u00e5logaland Theatre<\/em> is an important cultural institution.<\/p>\n The population has doubled in the space of the more than 50 years that Troms\u00f8 has had the status of a university city. Today, around 77,000 people live in the Troms\u00f8 municipality, which makes it the country\u2019s ninth largest in terms of area. More than 120 different nationalities are represented in Troms\u00f8, and the city now accounts for 15 per cent of the population of Northern Norway.[\/vc_column_text][mk_padding_divider size=”80″][\/vc_column][\/vc_row][mk_page_section bg_color=”#000000″ bg_repeat=”no-repeat” bg_stretch=”true” bg_video=”yes” video_source=”social” stream_video_id=”RxpA3rBPeUk” top_shadow=”true” min_height=”720″ full_width=”true” js_vertical_centered=”true” padding_top=”0″ padding_bottom=”0″ top_shape_color=”#ffffff” bottom_shape_color=”#ffffff” visibility=”hidden-sm” sidebar=”sidebar-1″][vc_column][\/vc_column][\/mk_page_section][mk_page_section bg_color=”#222222″ bg_stretch=”true” enable_3d=”true” top_shadow=”true” js_vertical_centered=”true” padding_top=”0″ padding_bottom=”0″ top_shape_color=”#ffffff” bottom_shape_color=”#ffffff” sidebar=”sidebar-1″][vc_column width=”1\/2″][mk_padding_divider size=”80″][vc_column_text]Public sector: <\/strong>Almost half the jobs in Troms\u00f8 are within the public sector. The university employs almost 2,000 people and the regional hospital employs around 5,700. The Municipality of Troms\u00f8 employs around 6,900 people (4,200 full-time equivalents), while around 2,000 work for the Troms County Council. Moreover, there are a number of government departments, including the Norwegian Polar Institute, H\u00e5logaland Lagmannsrett (Court of Appeal) and the tax authority Skatt Nord.<\/span>[\/vc_column_text][mk_padding_divider size=”80″][\/vc_column][vc_column width=”1\/2″][mk_padding_divider size=”80″][vc_column_text]Research: <\/strong>A natural ripple effect of the university\u2019s education of academics is the significant research community in Troms\u00f8. Consequently, industries based on applied research constitute a significant proportion of the city\u2019s value creation. Marine biotechnology, research related to the production of food from the sea and land and satellite-based Earth observation are among the key professions. The Fram Centre, Troms\u00f8, Science Park, Nofima, the Marine Research Institute, the Centre for Remote Technology and the Norwegian Centre for E-health Research are among the leading research environments in Troms\u00f8.<\/span>[\/vc_column_text][mk_padding_divider size=”80″][\/vc_column][\/mk_page_section][mk_page_section layout_structure=”half_right” bg_image=”https:\/\/arcticcenter.no\/wp-content\/uploads\/2016\/06\/fiske-1.jpg” bg_stretch=”true” top_shadow=”true” js_vertical_centered=”true” padding_top=”80″ padding_bottom=”80″][vc_column][vc_column_text]Trade & industry: <\/strong>Troms\u00f8 has a modest share of traditional industries, but trade and service is widespread. The two largest companies in Troms\u00f8 are Sparebanken Nord-Norge and the Norwegian Fishermen\u2019s Sales Organisation. Much of the cash flow from fisheries throughout the region is concentrated in Troms\u00f8, where all the major banks are represented. Other major companies are related to power generation, building and construction, transport, groceries, aquaculture, maritime services, trade in capital, media and other trading activities. The city\u2019s best known brands include the brewery Macks \u00d8lbryggeri, shipping company Hurtigruten and football club Troms\u00f8 IL.[\/vc_column_text][\/vc_column][\/mk_page_section][mk_page_section layout_structure=”half_left” bg_image=”https:\/\/arcticcenter.no\/wp-content\/uploads\/2016\/06\/arctic-center-nordlys.jpg” bg_stretch=”true” top_shadow=”true” min_height=”600″ full_width=”true” js_vertical_centered=”true” padding_top=”60″ padding_bottom=”60″][vc_column][vc_column_text]The tourism industry in the Troms\u00f8 region: <\/strong>The Northern Lights: <\/i> Tourism in Troms\u00f8 has long traditions since the city is a regional transport hub, including transport links with Svalbard, the rest of Norway and the world. In recent years Troms\u00f8 has attracted massive attention as a destination for Northern Lights tourists. This influx increased after the BBC screened Joanna Lumley in the Land of the Northern Lights <\/i><\/a><\/strong> in 2009. The programme proved to be an advertisement of inestimable value for the entire Troms\u00f8 region, and it put the city on the world map as the capital of the Northern Lights. SAS and Norwegian have a combined total of 15 daily departures to Oslo on weekdays. Norwegian flies twice a week to London and once a week to Alicante, while SAS has three flights per week direct to Stockholm Arlanda. There are also charter flights linked to Hurtigruten, cruise traffic and package holidays. The charter traffic to Troms\u00f8 Airport may be described as limited compared to the potential. Air traffic has experience steady growth over the past decade. A total of more than 2.2 million passengers travel through Troms\u00f8 Airport anually.[\/vc_column_text][\/vc_column][\/mk_page_section][mk_page_section layout_structure=”half_right” bg_image=”https:\/\/arcticcenter.no\/wp-content\/uploads\/2016\/06\/hurtigruten.jpg” bg_stretch=”true” top_shadow=”true” min_height=”600″ full_width=”true” js_vertical_centered=”true” padding_top=”60″ padding_bottom=”60″][vc_column][vc_column_text css=”.vc_custom_1684135856125{margin-bottom: 0px !important;}”]Cruise traffic:<\/strong> The Port of Troms\u00f8 receives daily calls by the Hurtigruten, which brings more than 40,000 guests to Troms\u00f8 annually. Many of these guests arrive on charter flights from the United Kingdom and board in Troms\u00f8. There is also considerable cruise traffic to the city. Around 200 cruise ships called at Troms\u00f8 in 2023, bringing more than 200.000 passengers to the city. The cruise industry is pushing for increased tourism during the winter.[\/vc_column_text][\/vc_column][\/mk_page_section][mk_page_section layout_structure=”half_left” bg_image=”https:\/\/arcticcenter.no\/wp-content\/uploads\/2016\/06\/ishavskatedralen.jpg” bg_stretch=”true” top_shadow=”true” min_height=”600″ full_width=”true” js_vertical_centered=”true” padding_top=”60″ padding_bottom=”60″][vc_column][vc_column_text css=”.vc_custom_1684135950637{margin-bottom: 0px !important;}”]Tourist attractions: <\/strong> Troms\u00f8 has a number of major tourist attractions, which are often marketed under the slogans such as \u201cWhere Your Arctic Adventure Begins\u201d or \u201cUrban Wilderness\u201d. The Troms\u00f8 Cable Car and the Arctic experience centre Polaria both attract all together nearly 400.000 visitors annually, while the Arctic Cathedral is visited by around 100,000 tourists.<\/p>\n There are several providers of Northern Lights experiences in the destination company\u2019s portfolio, in addition to a huge number of companies that offer winter activities other than Northern Lights chases.[\/vc_column_text][\/vc_column][\/mk_page_section]\n","protected":false},"excerpt":{"rendered":" [mk_page_section bg_image=”https:\/\/arcticcenter.no\/wp-content\/uploads\/2016\/06\/tromso-by.jpg” bg_position=”center center” bg_repeat=”no-repeat” bg_stretch=”true” enable_3d=”true” video_color_mask=”#111111″ video_opacity=”0.1″ top_shadow=”true” min_height=”600″ full_width=”true” js_vertical_centered=”true” padding_top=”30″ padding_bottom=”30″ top_shape_color=”#ffffff” bottom_shape_color=”#ffffff” sidebar=”sidebar-1″][vc_column width=”1\/6″][\/vc_column][vc_column width=”2\/3″][mk_fancy_title tag_name=”h1″ color=”#ffffff” size=”30″ txt_transform=”uppercase” margin_bottom=”0″ font_family=”Fjord+One” font_type=”google” align=”center”]TROMS\u00d8[\/mk_fancy_title][mk_fancy_title color=”#ffffff” size=”45″ force_font_size=”true” size_smallscreen=”36″ size_tablet=”28″ size_phone=”15″ txt_transform=”uppercase” margin_bottom=”0″ font_family=”Montserrat” font_type=”google” align=”center” animation=”top-to-bottom”]WHERE YOUR ARCTIC ADVENTURE BEGINS[\/mk_fancy_title][\/vc_column][vc_column width=”1\/6″][\/vc_column][\/mk_page_section][vc_row equal_columns=”true”][vc_column width=”1\/2″][mk_padding_divider size=”80″][vc_column_text] The city of Troms\u00f8 is located north […]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-6612","page","type-page","status-publish","hentry"],"acf":[],"yoast_head":"\n
\n[\/vc_column_text][vc_column_text css=”.vc_custom_1684135623869{margin-bottom: 0px !important;}”]Following this programme, Northern Lights tourism to Troms\u00f8 has more than tripled in value. An analysis by the Norwegian Hospitality Association (NHO Reiseliv) estimates the turnover from the Northern Lights traffic was more than NOK 1.000 million in 2022. This target group generates a turnover in excess of NOK 2,400 per day, half of which goes to the purchase of activities. Around 25% of these tourists come from the United Kingdom, while Asia and Germany are also significant markets.[\/vc_column_text][\/vc_column][\/mk_page_section][mk_page_section layout_structure=”half_right” bg_image=”https:\/\/arcticcenter.no\/wp-content\/uploads\/2016\/06\/hotell.jpg” bg_stretch=”true” top_shadow=”true” min_height=”600″ full_width=”true” js_vertical_centered=”true” padding_top=”60″ padding_bottom=”60″][vc_column][vc_column_text css=”.vc_custom_1684135684797{margin-bottom: 0px !important;}”]Hotels: T<\/strong>here are more than 20 hotels in Troms\u00f8, offering a total of 2,500 rooms \/ 5.000 beds. The number of hotel beds in Troms\u00f8 has increased almost 100 per cent over the in the past years. The occupancy rate has traditionally been very high compared to the national average, and is close to 70 per cent. Number of restaurants in Troms\u00f8: approx. 40.[\/vc_column_text][\/vc_column][\/mk_page_section][mk_page_section layout_structure=”half_left” bg_image=”https:\/\/arcticcenter.no\/wp-content\/uploads\/2016\/06\/Avinor-Tromso-Columbos-2-foto-Magne-Egil-Heitman.jpg” bg_stretch=”true” top_shadow=”true” min_height=”600″ full_width=”true” js_vertical_centered=”true” padding_top=”60″ padding_bottom=”60″][vc_column][vc_column_text css=”.vc_custom_1684135819358{margin-bottom: 0px !important;}”]Air traffic: <\/strong>Troms\u00f8 Airport, which is located just 3 km from downtown Troms\u00f8, is an international airport. The largest aircraft landing here have a capacity of 260 passengers. The airport has expanded the recenst years, including better facilities for international traffic. This is crucial for the further development of the tourism industry in Troms\u00f8.<\/p>\n